Marketing Specialist

Job Locations US-GA-Atlanta | US-FL-Orlando
ID
2021-1649
Category
Marketing/Communication
Type
Regular Full-Time

Overview

About Us

WE ARE VHB—a passionate team of engineers, scientists, planners, and designers tackling exciting challenges in the transportation, real estate, institutional, applied technology, and energy industries—serving a range of public- and private-sector clients. At VHB, we are dedicated to improving mobility, enhancing communities, and balancing development and infrastructure needs with environmental stewardship.

  • We are creative problem-solvers
  • We work hard, and we give back
  • We like our colleagues, and we love Mondays (really)
  • We are diverse, caring, welcoming, and fun!

It’s not surprising that VHB has consistently been rated one of the top AEC firms to work for across our 30+ offices on the East Coast. We’re growing, and we hope you’ll join us!

About the Position

Marketing at an engineering firm? Yes!

Are you looking for an opportunity to grow in an organization that provides opportunity for their marketers to be involved in more than just the proposal experience, but also helping to support visibility and client focus efforts? VHB has the position for you!

 

We are looking for a new addition to our Southeast Regional Marketing Team! This position can be based in our Orlando, FL or Atlanta, GA office locations.

 

The Marketing Specialist leads, develops, writes, and produces complex proposals and other critical marketing deliverables with direct support from marketing leaders. The Marketing Specialist helps to support and facilitate overall pursuit strategy discussion and formulation and content development.

 

Expect opportunity and active participation in marketing activities across the entire Client-Visibility-Pursuit (C-V-P) lifecycle, with primary focus on pursuits. You will be actively trained and mentored on VHB’s programs and marketing’s role across the CVP lifecycle. Specifically:

Clients

  • May participate in Client Focus Team and/or market meetings
  • Participates in Client Mapping and Client SWOT analysis. May facilitate and lead annual Client Mapping process
  • In partnership with CRM Specialist and with the understanding of the Region’s pursuit Pipeline, may help to manage active updating of opportunities on the Pipeline
  • Assists with the development and creation of the value proposition and pre-sell pieces

   Visibility

  • Coordinates and supports the development of pre- and post-award visibility opportunities for assigned pursuits in collaboration with Regional Communications Specialist
  • Assists with the creation and communication of overall client and market visibility opportunities that help promote the organization’s thought leadership

 Proposals

  • Takes the lead role in the development of the region’s complex pursuits, with marketing leadership/management oversight, as needed
  • Participates in and/or facilitates pursuit SWOT analyses. Identifies differentiators and how clients perceive the organization and its competitors
  • Communicates win themes and approaches to win. Independently weaves win themes into all proposal sections using writing and editing skills. Partners with graphic designer for visuals that align to messages
  • Recognizes the need for teaming partners or subconsultants and identifies potential suitable partners
  • Serves as an active strategist and collaborative partner with technical staff
  • Works directly with senior-level technical staff to prepare proposal materials. Ensures all sections of the proposal include differentiating win themes and that sections are compliant, timely, and well written
  • Organizes and coaches technical staff on pursuit presentations. May facilitate story boarding sessions, as requested
  • Works with graphic design staff to plan and produce materials. Ensures all materials are effectively communicating the strategic vision identified for a given pursuit and align with the organization’s Brand
  • Serves as a mentor to less experienced marketing staff. May serve as a peer QA/QC of proposals
  • Independently writes sections that require minor editing

Minimum Qualifications

  • Minimum 2-4 years of proposal, writing, or marketing experience in an A/E/C environment
  • BA in Marketing, English, Communications, or related discipline
  • Excellent written and verbal communication skills
  • Advanced computer skills using Microsoft Office and Adobe Creative Suite programs (e.g., Word, PowerPoint, Outlook, InDesign, Photoshop) preferred
  • Highly detail oriented. Demonstrated commitment to quality. Ability to identify and seek needed information/research skills
  • Ability to work concurrently on multiple projects and meets deadlines
  • Involvement in industry affiliations, preferred

 

New employees will be onboarded virtually and begin their employment from home. We are in the process of planning for a safe return to the workplace in alignment with government and CDC guidelines.

 

VHB is proud to be an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

 

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